WEBINAR RUN-OF-SHOW
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Title:    [Webinar Title]
Topic:    [Topic]
Audience: [Target Audience]
Date:     [Date & Time]
Duration: 60min
Format:   Solo Presentation
PRE-WEBINAR CHECKLIST (24 Hours Before)
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☐ Test audio and video equipment
☐ Check internet connection speed (minimum 10 Mbps upload)
☐ Share registration link and reminder emails with attendees
☐ Prepare and test slide deck
☐ Load all resources, demos, and links to be shared
☐ Set up waiting room music/slide
☐ Brief any co-presenters or panelists
☐ Prepare Q&A response notes
☐ Test screen share and webcam
☐ Have a backup phone for audio in case of connection issues
RUN-OF-SHOW (60min)
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T+00:00  START — Welcome slide, hold music playing
T+02:00  Host: Welcome attendees, introduce yourself and the session
T+05:00  [Welcome & Introductions] — 10 min
         • Open with hook: story, stat, or bold claim
         • Cover agenda and what attendees will leave with
T+15:00  [Core Content] — 20 min
         • Core content delivery
         • Key framework or insight presentation
         • Reinforce 3 main takeaways
T+35:00  [Key Takeaways] — 20 min
         • Advanced examples or case study
         • Poll or audience engagement moment
T+40:00  CTA — Present offer: [Call to Action]
         • Share link in chat
         • Explain what happens next
T+45:00  Q&A — Open for questions (15 min)
T+60:00  WRAP UP — Thank attendees, recap CTA, end recording
POST-WEBINAR FOLLOW-UP PLAN
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Day 0  (Same day):
  • Send replay link to all registered attendees
  • Share any promised resources (slides, templates, links)
  • Post on social media: "We just wrapped — replay available!"
Day 1:
  • Email attendees: Thank you + replay + CTA: [Call to Action]
  • Email no-shows: "Sorry you missed it — here's the replay"
Day 3:
  • Follow-up email to attendees who clicked but didn't convert
  • Address top Q&A questions in a follow-up email or blog post
Day 7:
  • Final reminder email to non-converters with deadline or bonus
  • Repurpose content: clips for social, blog post, podcast episode
PERFORMANCE TARGETS
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• Registration to attendance rate: 40–60%
• Attendance to CTA click rate: 20–35%
• Attendance to conversion rate: 5–15%
• Replay watch rate: 30–50% of registrants