How to price a service business

Reader: Owner-operators who need a simpler pricing model
Angle: Keep the structure practical and decision-focused.

Introduction
- Frame the problem and why it matters now

Section 1
- Define the core mistake to avoid

Section 2
- Explain the practical framework

Section 3
- Give one example or comparison

Section 4
- Provide an action checklist

Call to action: Download the pricing worksheet