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Audit brand consistency across logo, colors, tone, messaging, and digital presence. Practical steps for Brand Audit Checklist—less generic, more actionable. Keep message-offer-CTA aligned.
🇨🇦 Canada · CAD · 2026-03-26, 4:35:17 p.m.
Educational / planning output only — not professional tax, legal, or investment advice.
Review 25 brand consistency items across Logo, Color, Voice, Website, Social, and Collateral.
Logo & Visual Identity
Logo exists in multiple formats (SVG, PNG, dark/light versions)
Logo usage guidelines are documented
Logo is used consistently across all touchpoints
Favicon matches brand identity
No unauthorized logo variations in use
Color & Typography
Brand color palette is defined (HEX/RGB/CMYK)
Primary and secondary fonts are specified
Color and font usage is consistent across website and materials
Color contrast meets WCAG accessibility standards
Tone & Voice
Brand voice and tone guidelines are documented
Tone is consistent across website copy
Email communications match brand tone
Social media content reflects brand voice
Customer service team follows brand voice guidelines
Website
Homepage clearly communicates value proposition
All pages use consistent header/footer branding
Images and icons align with brand aesthetic
Meta titles and descriptions reflect brand messaging
Website loads under 3 seconds (brand experience)
Social Media
Profile photos and cover images are consistent
Bio/about sections use consistent brand language
Post templates or visual style is consistent
Collateral & Documents
Pitch decks and presentations use brand template
Invoices and contracts include brand elements
Email signatures are standardized across team
BRAND AUDIT REPORT ═══════════════════════════════════════════════════════ Score: 0 / 25 items reviewed Items Needing Work: 0 LOGO & VISUAL IDENTITY ──────────────────────────────────────── [ ] Logo exists in multiple formats (SVG, PNG, dark/light versions) — On Brand [ ] Logo usage guidelines are documented — On Brand [ ] Logo is used consistently across all touchpoints — On Brand [ ] Favicon matches brand identity — On Brand [ ] No unauthorized logo variations in use — On Brand COLOR & TYPOGRAPHY ──────────────────────────────────────── [ ] Brand color palette is defined (HEX/RGB/CMYK) — On Brand [ ] Primary and secondary fonts are specified — On Brand [ ] Color and font usage is consistent across website and materials — On Brand [ ] Color contrast meets WCAG accessibility standards — On Brand TONE & VOICE ──────────────────────────────────────── [ ] Brand voice and tone guidelines are documented — On Brand [ ] Tone is consistent across website copy — On Brand [ ] Email communications match brand tone — On Brand [ ] Social media content reflects brand voice — On Brand [ ] Customer service team follows brand voice guidelines — On Brand WEBSITE ──────────────────────────────────────── [ ] Homepage clearly communicates value proposition — On Brand [ ] All pages use consistent header/footer branding — On Brand [ ] Images and icons align with brand aesthetic — On Brand [ ] Meta titles and descriptions reflect brand messaging — On Brand [ ] Website loads under 3 seconds (brand experience) — On Brand SOCIAL MEDIA ──────────────────────────────────────── [ ] Profile photos and cover images are consistent — On Brand [ ] Bio/about sections use consistent brand language — On Brand [ ] Post templates or visual style is consistent — On Brand COLLATERAL & DOCUMENTS ──────────────────────────────────────── [ ] Pitch decks and presentations use brand template — On Brand [ ] Invoices and contracts include brand elements — On Brand [ ] Email signatures are standardized across team — On Brand
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