Jobs to Be Done

Understand why customers hire your product using the JTBD framework — functional, emotional, and social jobs.

1Define your customer type and situation

2Identify functional, emotional, and social jobs

3Document hired and fired solutions

4Copy your JTBD statement

Customer TypeSituation / Trigger

Functional Job (What they want to accomplish)Emotional Job (How they want to feel)Social Job (How they want to appear)Solution Hired (current product/workaround)Solution Fired (what they'd replace)Success Metric

JOBS TO BE DONE FRAMEWORK
=========================
Customer Type: (not set)
Situation: (not set)

FUNCTIONAL JOB
--------------
When I [situation], I want to […]

EMOTIONAL JOB
-------------
So I feel […]

SOCIAL JOB
----------
So others see me as […]

CURRENT SOLUTION (Hired)
------------------------
(not set)

DISPLACED SOLUTION (Fired)
--------------------------
(not set)

SUCCESS METRIC
--------------
(not set)

Exports for this tool

JOBS TO BE DONE FRAMEWORK ========================= Customer Type: (not set) Situation: (not set) FUNCTIONAL JOB -------------- When I [situation], I want to […] EMOTIONAL JOB ------------- So I feel […] SOCIAL JOB ---------- So others see me as […] CURRENT SOLUTION (Hired) ------------------------ (not set) DISPLACED SOLUTION (Fired) -------------------------- (not set) SUCCESS METRIC -------------- (not set)

Business

Jobs-to-Be-Done Canvas

Jobs to Be Done

Jobs-to-Be-Done Canvas

Jobs to Be Done