Influencer Brief Builder

Create a professional influencer campaign brief with deliverables, dos/don'ts, and legal requirements.

1Fill in your brand and campaign details.

2Define deliverables and content guidelines.

3Copy and send to your creator partners.

Brand NameCampaign GoalProduct / ServiceTarget AudienceDeliverables (what posts/content expected)Do'sDon'tsCompensationSubmission DeadlineApproval Process

Influencer Brief

INFLUENCER CAMPAIGN BRIEF
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Brand: [Brand Name]
Campaign Goal: Awareness
Product / Service: [Product]
Submission Deadline: [TBD]

CAMPAIGN OVERVIEW
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We're partnering with creators to help us grow brand awareness for [Product].

TARGET AUDIENCE
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[Target Audience]

DELIVERABLES
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• 1 × in-feed post
• 3 × Stories with swipe-up link
• 1 × Reel (30–60 seconds)

DO'S — What to Include
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• Show the product in a natural, authentic setting
• Tag @[BrandName] in the post
• Include #ad or #sponsored per FTC guidelines
• Share your genuine experience

DON'TS — What to Avoid
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• Do not compare us to competitors
• Do not make unsubstantiated health/performance claims
• Do not use our logo without approval
• Do not edit or alter product images

COMPENSATION
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Paid partnership — rate to be agreed upon based on audience size and engagement.

CONTENT APPROVAL PROCESS
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1. Submit draft content for review at least 72 hours before planned post date.
2. We will provide feedback within 48 hours.
3. Final approved content must go live by agreed deadline.

LEGAL & DISCLOSURE
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• All content must comply with FTC guidelines — clearly disclose the partnership with #ad or #sponsored.
• Content must not make false or misleading claims about [Product].
• By posting, you confirm you have the right to use all music, footage, and assets.

QUESTIONS?
────────────────────────────────────────
Reach out to our partnerships team at partnerships@[brandname].com

Exports for this tool

INFLUENCER CAMPAIGN BRIEF ═══════════════════════════════════════════════════════ Brand: [Brand Name] Campaign Goal: Awareness Product / Service: [Product] Submission Deadline: [TBD] CAMPAIGN OVERVIEW ──────────────────────────────────────── We're partnering with creators to help us grow brand awareness for [Product]. TARGET AUDIENCE ──────────────────────────────────────── [Target Audience] DELIVERABLES ──────────────────────────────────────── • 1 × in-feed post • 3 × Stories with swipe-up link • 1 × Reel (30–60 seconds) DO'S — What to Include ──────────────────────────────────────── • Show the product in a natural, authentic setting • Tag @[BrandName] in the post • Include #ad or #sponsored per FTC guidelines • Share your genuine experience DON'TS — What to Avoid ──────────────────────────────────────── • Do not compare us to competitors • Do not make unsubstantiated health/performance claims • Do not use our logo without approval • Do not edit or alter product images COMPENSATION ──────────────────────────────────────── Paid partnership — rate to be agreed upon based on audience size and engagement. CONTENT APPROVAL PROCESS ──────────────────────────────────────── 1. Submit draft content for review at least 72 hours before planned post date. 2. We will provide feedback within 48 hours. 3. Final approved content must go live by agreed deadline. LEGAL & DISCLOSURE ──────────────────────────────────────── • All content must comply with FTC guidelines — clearly disclose the partnership with #ad or #sponsored. • Content must not make false or misleading claims about [Product]. • By posting, you confirm you have the right to use all music, footage, and assets. QUESTIONS? ──────────────────────────────────────── Reach out to our partnerships team at partnerships@[brandname].com