CAC / LTV Calculator

Calculate Customer Acquisition Cost, Lifetime Value, and the LTV:CAC ratio to evaluate your unit economics health.

1Enter monthly new customers and acquisition spend (marketing + sales).

2Enter average monthly revenue per customer, gross margin, and lifetime.

3Review your CAC, LTV, and ratio — color-coded for health.

Inputs

Monthly New Customers

Monthly Marketing Spend ($)

Monthly Sales Spend ($)

Avg Monthly Revenue per Customer ($)

Avg Gross Margin (%)

Avg Customer Lifetime (months)

CAC

Cost to acquire one customer

LTV

Lifetime value per customer

LTV : CAC Ratio

N/A

Enter values above to calculate

CAC = (Marketing Spend + Sales Spend) / New Customers

LTV = Avg Revenue × Gross Margin% × Lifetime Months

>3:1 Healthy | 1–3:1 Marginal | <1:1 Critical

Exports for this tool