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Audit your analytics setup across tracking, goals, events, and attribution. Built for data workflows—tune inputs to your situation. Ship smallest slice that proves the riskiest assumption.
🇨🇦 Canada · CAD · 2026-03-26, 4:33:55 p.m.
Educational / planning output only — not professional tax, legal, or investment advice.
Audit your analytics setup across 5 categories: Tracking Setup, Events & Goals, Attribution, Data Accuracy, and Reporting — 18 checks total.
GA / Tracking Setup
GA4 property is correctly installed on all pages
No duplicate tracking tags firing on same page
Internal IP addresses are excluded from tracking
Cookie consent fires tracking only after acceptance
Events & Goals
Key conversion events are defined and firing correctly
E-commerce/purchase events pass correct revenue values
Form submission events capture lead data accurately
Custom events follow a consistent naming convention
Attribution
UTM parameters are consistently applied across all campaigns
Attribution model matches business reporting model
Cross-domain tracking is configured where needed
Channel groupings correctly categorize all traffic sources
Data Accuracy
Bounce rate / engagement rate aligns with industry benchmarks
Session data is not inflated by bot traffic
Referral spam is filtered from reports
Reporting
Key dashboards are set up and shared with stakeholders
Report date ranges and comparisons are standardized
Automated alerts are set for significant metric drops
ANALYTICS AUDIT REPORT ================================================== Date: 3/26/2026 Score: 0 / 18 passing GA / TRACKING SETUP (0/4) ---------------------------------------- [FAIL] GA4 property is correctly installed on all pages [FAIL] No duplicate tracking tags firing on same page [FAIL] Internal IP addresses are excluded from tracking [FAIL] Cookie consent fires tracking only after acceptance EVENTS & GOALS (0/4) ---------------------------------------- [FAIL] Key conversion events are defined and firing correctly [FAIL] E-commerce/purchase events pass correct revenue values [FAIL] Form submission events capture lead data accurately [FAIL] Custom events follow a consistent naming convention ATTRIBUTION (0/4) ---------------------------------------- [FAIL] UTM parameters are consistently applied across all campaigns [FAIL] Attribution model matches business reporting model [FAIL] Cross-domain tracking is configured where needed [FAIL] Channel groupings correctly categorize all traffic sources DATA ACCURACY (0/3) ---------------------------------------- [FAIL] Bounce rate / engagement rate aligns with industry benchmarks [FAIL] Session data is not inflated by bot traffic [FAIL] Referral spam is filtered from reports REPORTING (0/3) ---------------------------------------- [FAIL] Key dashboards are set up and shared with stakeholders [FAIL] Report date ranges and comparisons are standardized [FAIL] Automated alerts are set for significant metric drops OVERALL SCORE: 0% Status: Needs Work — significant issues found.
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