Brand Positioning Statement

Generate your brand positioning statement in three formats: classic, Simon Sinek's WHY framework, and a one-line elevator pitch.

1Enter your brand name, target audience, and category.

2Describe your key benefit, reason to believe, and competitor alternative.

3Copy each statement format individually or all at once.

Inputs

Brand Name

Target Audience

Category (what space you're in)

Key Benefit (primary differentiator)

Reason to Believe (proof / evidence)

Competitor Alternative (what they use instead)

Classic Positioning Statement

For [target audience] who need a better solution, [Brand] is the [category] that [key benefit], unlike [competitor/alternative], because [reason to believe].

Simon Sinek WHY Framework

WHY: We believe that [target audience] deserves a better way.
HOW: By building a [category] that [key benefit].
WHAT: [Brand] — [key benefit] for [target audience].

One-Line Elevator Pitch

[Brand] is a [category] that helps [target audience] to [key benefit]. Unlike [competitor/alternative], we [reason to believe].

Exports for this tool

Brand Positioning Statement

Generate your brand positioning statement in three formats: classic, Simon Sinek's WHY framework, and a one-line elevator pitch.

1Enter your brand name, target audience, and category.

2Describe your key benefit, reason to believe, and competitor alternative.

3Copy each statement format individually or all at once.