Social Ad Campaign Planner

Plan a social ad campaign with budget breakdown, performance estimates, and optimization checklist.

1Set your campaign objective and platform.

2Enter budget and duration.

3Copy the campaign plan.

Campaign NameObjectivePlatformTotal Budget ($)Campaign DurationTarget AudiencePrimary Creative FormatPrimary CTA

Campaign Plan

SOCIAL AD CAMPAIGN PLAN
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Campaign: Untitled Campaign
Objective: Awareness
Platform: Facebook
Duration: 30 days
Target Audience: [Target Audience]
Creative Format: Image
Primary CTA: Learn More

BUDGET BREAKDOWN
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Total Budget:         $1,000
Campaign Duration:    30 days
Daily Budget:         $33.33/day

PERFORMANCE ESTIMATES
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Assumed CPM:          $8 (Facebook average)
Assumed CTR:          0.5% (Awareness objective avg.)
Est. Impressions:     125,000
Est. Clicks:          625
Est. Cost Per Click:  $1.60

PRIMARY KPIs TO TRACK
────────────────────────────────────────
• Reach
• Impressions
• Frequency
• Brand Recall Lift

CAMPAIGN STRUCTURE
────────────────────────────────────────
Recommended Ad Sets: 2–3 (test different audiences)
Ads Per Set:         3–4 (A/B test creatives)
Budget Split:        70% to best-performing ad set after day 5

RECOMMENDED BUDGET PHASES
────────────────────────────────────────
• Days 1–6: Learning phase — let the algorithm optimize (do not edit)
• Days 7–18: Scaling phase — increase budget on winners by 20% every 3 days
• Days 19–30: Retargeting phase — retarget website visitors and video viewers

CREATIVE RECOMMENDATIONS — IMAGE
────────────────────────────────────────
• High-contrast visuals stop the scroll
• Minimal text overlay (20% rule)
• Brand logo visible in corner
• Test lifestyle vs. product-only images

OPTIMIZATION CHECKLIST
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☐ Install pixel / tracking before launch
☐ Set up conversion events
☐ Define audience exclusions (current customers)
☐ Create lookalike audiences from customer list
☐ Schedule review at day 5, 14, and end of campaign
☐ Set automated rules to pause underperforming ads

Exports for this tool

SOCIAL AD CAMPAIGN PLAN ═══════════════════════════════════════════════════════ Campaign: Untitled Campaign Objective: Awareness Platform: Facebook Duration: 30 days Target Audience: [Target Audience] Creative Format: Image Primary CTA: Learn More BUDGET BREAKDOWN ──────────────────────────────────────── Total Budget: $1,000 Campaign Duration: 30 days Daily Budget: $33.33/day PERFORMANCE ESTIMATES ──────────────────────────────────────── Assumed CPM: $8 (Facebook average) Assumed CTR: 0.5% (Awareness objective avg.) Est. Impressions: 125,000 Est. Clicks: 625 Est. Cost Per Click: $1.60 PRIMARY KPIs TO TRACK ──────────────────────────────────────── • Reach • Impressions • Frequency • Brand Recall Lift CAMPAIGN STRUCTURE ──────────────────────────────────────── Recommended Ad Sets: 2–3 (test different audiences) Ads Per Set: 3–4 (A/B test creatives) Budget Split: 70% to best-performing ad set after day 5 RECOMMENDED BUDGET PHASES ──────────────────────────────────────── • Days 1–6: Learning phase — let the algorithm optimize (do not edit) • Days 7–18: Scaling phase — increase budget on winners by 20% every 3 days • Days 19–30: Retargeting phase — retarget website visitors and video viewers CREATIVE RECOMMENDATIONS — IMAGE ──────────────────────────────────────── • High-contrast visuals stop the scroll • Minimal text overlay (20% rule) • Brand logo visible in corner • Test lifestyle vs. product-only images OPTIMIZATION CHECKLIST ──────────────────────────────────────── ☐ Install pixel / tracking before launch ☐ Set up conversion events ☐ Define audience exclusions (current customers) ☐ Create lookalike audiences from customer list ☐ Schedule review at day 5, 14, and end of campaign ☐ Set automated rules to pause underperforming ads